I'm a marketing consultant for outdoor and tourism brands. I work alongside leadership teams and in-house marketers to resolve friction and unlock their growth potential.

Over the past decade I've worked with brands including ARB 4x4, Zone RV, Redarc, Snow Peak, Norweld, Maxtrax, GME, iKamper and Safari 4x4. At Zone RV, a product and digital overhaul I led generated over $400 million in quotes in the first six months and grew average order value by 175% overnight. I also built and ran Adventure Curated, a media and eCommerce platform focussed on remote adventures and durable gear.

By trade a marketer, by nature an adventurer. The Simpson Desert, Arnhem Land, the Kimberley, Bass Strait by kayak. Those experiences inform how I think about brands, audiences, attention and what drives consumers to pursue their dreams. I stay connected with consumers through my adventure stories, monthly email (10,000 subscribers) and Instagram (32,000 followers).

I also built Packu, a gear packing app with smart weight features now available in 100+ countries on the App Store and Google Play. Packu keeps my skills sharp and lets me experiment with my own budgets, not just my clients'.

I'm currently completing Mark Ritson's Mini MBA in Marketing.

I'm based in Perth, Western Australia and work with clients nationally and internationally. If you're growing something interesting, let's have a conversation.